Marketing and Customer Acquisition

Analyze marketing, economic, lead and internal data sources to identify revenue opportunities and cultivate the customer relationship.

Embrace the digital generation and the new customer expectations that come as personal handheld and computer technology continues to be enhanced.  Use the TECHCOM Decision Segmentation Workflow process manager and strategy engine to interact, engage and keep pace with the always changing customer expectation and customer service experience that comes with the introduction of new personal technology capabilities – while maintaining a dedicated focus of connecting with customers at the right time and about the right things via the contact channel of their choice using TECHCOMOMNI-One.

Use TECHCOM Decision Segmentation Workflow to enhance your Marketing Strategy

Identify the best target market for your products and services and find new ways to market to new or existing customers using the TECHCOM Customer Relationship Manager and the TECHCOM Decision Segmentation Workflow process manager and strategy engine solutions. Whether you have an existing customer base or if you’re looking to build a brand new audience, create and enhance strategies that examine marketing, economic, lead and internal data sources to generate powerful insights and make better informed decisions on who to offer what and when. Include TECHCOM OMNI-One and ensure you have relevant conversations at the various stages of the customer pursuit using the contact channel of their choice.

When attempting to acquire new customers or retain your existing customers, employ the TECHCOM Cloud enterprise solution to track and manage all customer interactions on one centralized platform and help your business keep pace with dynamic economic conditions by automatically executing recurring or event-triggered campaign strategies that combine past outcomes with current day data attributes to enhance your current day decisioning – ensuring you are giving yourself the best opportunity today to interact with existing or new target audiences with meaningful personalized correspondence.

Solutions

Questions? Contact us to learn more.

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